Young Woman of the Year

Michelle Fittro

Michelle FittroIt didn’t take long for Michelle Fittro’s industrious side to surface. At 13, she wasn’t just babysitting for extra money; instead, she was running a babysitting business. Creating flyers and posting them around her Chicagoland neighborhood, she connected parents who called the number on the flyer with other babysitting friends. And in a move that was perhaps a precursor to future acumen, Michelle also took a $5 booking fee for those arrangements.

Michelle joined Arvest in 2007 as its Bentonville marketing manager and eventually took the same position when the bank expanded into the Greater Kansas City market. She later returned as marketing manager for all of Benton County, and recently accepted the newly created media strategist title. As such, she serves all 16 of Arvest’s markets that stretch across a four-state footprint. There’s a lot of responsibility, of course, that comes with the strategic planning and purchasing of seven-figure media buys on a regular basis, not to mention tracking the results. And that’s just one part of her multi-faceted job. She’s also led Arvest’s efforts in the creation of marketing strategies for all of the bank’s business lines, the development of promotional and marketing materials, and management of all corporate giving initiatives, among other responsibilities.

In addition to her professional responsibilities, Michelle gives her time to many local organizations, including:

  • artinfusion Council Advisor (Crystal Bridges)
  • NWA Emerging Leaders Member
  • Bentonville Library Foundation
  • Leadership Benton County Task Force Member
  • Rogers Rotary Club
  • Jones Center for Families Millennial Focus Group Committee
  • Arvest First Leadership Steering Committee Member

In these and other civic efforts, Michelle has been a willing board member, committee leader, and doer of whatever needed to be done.

Michelle Fittro is a trailblazing financial professional whose philanthropic spirit and community involvement has made northwest Arkansas a better place to live and work. We hope that her spirit of leadership and genuine heart for service will inspire others to give back to our community.

–2017 NWA Business Women’s Conference Awards Committee


Michelle Fittro will be presented with the 2017 Young Woman of the Year Award during the Northwest Arkansas Business Women’s Conference on Tuesday, September 12, at the John Q. Hammons Center in Rogers. The conference is currently sold out; to be placed on the waiting list for tickets, email Krista at

The NWA Young Woman of the Year award is sponsored by the JBU Rogers Center.

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