ATHENA Woman of the Year

ShelleyShelley Simpson

Few people have enjoyed a career trajectory that began in a director position and progressed to the C-Suite of one of the nation’s largest companies. Even fewer can say they did it as a woman in a male-dominated industry while also serving as a wife, mother, and busy volunteer.

Shelley Simpson began her career at J.B. Hunt after graduating from the University of Arkansas in 1994 with a marketing degree. Since then she has taken on numerous positions across a variety of business segments including Director of Pricing for Truck and Intermodal, Vice President of Economic Analysis, Senior Vice President of Finance and Administration and, in 2007, President of ICS. As President of ICS, Shelley developed this newly-created business unit into the fastest growing area of the company, expanding its total number of available services and increasing annual revenue from $92 million to more than $850 million.

In 2011, Shelley was appointed Chief Marketing Officer and assumed sales and marketing executive responsibilities. In 2014, her executive leadership role expanded to include President of J.B. Hunt’s Truckload business unit. Recently, Shelley was named Chief Commercial Officer and oversees the commercialization of J.B Hunt 360 and the overall direction of sales and marketing. She was also named President of the newly established Highway Services, which was created to help unify the management of all asset and non-asset J.B. Hunt services.

While developing an impressive resume, Shelley has devoted her time to improving the quality of life in northwest Arkansas and beyond. She serves on the board of several local organizations, including WorkMatters, the Mercy Health Foundation and the Dean’s Executive Advisory Board for the Sam M. Walton College of Business at the University of Arkansas. Shelley lives in Rogers with her husband of 20 years, David, and their three children.

Shelley is devoted to promoting the advancement of women and diversity in the workplace and is executive sponsor of two employee resource groups within J.B. Hunt: Growing and Retaining Outstanding Women (GROW) and Latinos Engaging, Advancing, and Developing (LEAD). In 2016, she was named the Distinguished Woman of the Year from Women in Trucking.

Shelly Simpson is a trailblazer, mentor, mother and servant leader– attributes that led to her selection as the 2017 ATHENA Woman of the Year. We hope that her passion for leadership will inspire others to adopt a heart for service in northwest Arkansas.

–2017 NWA Business Women’s Conference Awards Committee

Shelley Simpson will be presented with the 2017 ATHENA Woman of the Year Award during the Northwest Arkansas Business Women’s Conference on Tuesday, September 12, at the John Q. Hammons Center in Rogers.The conference is currently sold out; to be placed on the waiting list for tickets, email Krista at kkhone[at]

Simpson will also be honored at a post-conference reception at 4:30 p.m. that day; tickets are $40, and a portion of the proceeds benefit Mercy Community Health Outreach.

Purchase tickets for the reception

The ATHENA Woman of the Year award is sponsored by